WEB 2.O is not any kind of software products or applications which is used directly. It is nothing but a list of standards and features which are used to utilize the way people interacts with each other through web sites. The main focus of it is implementing best websites, e.g. Amazon, Flicker for increasing chances to build a flourishing website. These standards have great effect to the websites in order to usability, convenience, to provide great user experience. WEB 2.O requires new technologies like AJAX to produce higher level internet applications in a simple way by the developers.

Today almost every company is moving toward to standardize their web sites with the help of Web 2.0. The most important benefit of using Web 2.0 is the efficiency at the time of browsing websites and the potentiality of buying services and products from the web site. Web 2.0 enhances the success of web sites as they are built with a great technology in market today. The modern service RIA is opened by WEB 2.O only. It was impossible by the other old technologies.